OUR INSPIRATION TO SOLVE A BIG PROBLEM
We founded Purple Biosciences in San Diego, California to create, develop, test and manufacture our flagship product, Purple Tree. Our health technology company is comprised of an innovative team of professionals that believes that “a problem well-stated is a problem half solved.”
At Purple Biosciences, we all come to work every day because we want to solve the biggest problems in thousands of years of alcohol consumption history: hangover and the negative effects of alcohol in our bodies. Everyone is guessing the causes of hangovers, and while the exact answer isn’t totally clear, scientists say dehydration is definitely not the primary culprit.
Hangovers hinder our health, productivity, and get worse with age. They also cost the economy billions every year. Believe it or not, the US experiences about 2.6 billion hangovers in any single year. According to the CDC, excessive drinking costs the US $224 billion every year, and 72% of this is due to the loss of workplace productivity.
Alcohol causes liver damage, skin issues, and accelerates the aging process. “If you want to get older, go ahead and drink,” said Dr. Jairo Rodriguez to Vogue Magazine. American adults, especially women and the elderly, are drinking more alcohol today than at any other time in history. As a matter of fact, a 2016 study showed that for the first time ever, drinking rates among women were equal to those among men.
At Purple Biosciences, our mission is to help adults who enjoy alcohol to lead more productive, healthier work, fitness, and family routines. As responsible professionals, parents, and fitness geeks who also happen to enjoy alcoholic beverages and socializing, our goal is to create amazing products that support a healthier morning-after and combat the negative effects of alcohol in our body. It’s not a sprint to perfection, but a journey to get better every day by doing what we love the most: helping people lead more productive, healthier lives.